Pelican & Partners Ltd (PNP) is the core international advisory unit for death care & emergency response industries in Asia Pacific, particularly Greater China. We have established extensive industry and professional networks in major countries and markets, including China, Japan, Korea, South East Asia, Europe and the US.
We work with top executives and leading industry players and advise them on opportunities and specific situations. We are committed to provide our clients the best solutions to achieve their success.
PNP is also a connector of international professional, trade and educational units for cultural, expertise & commercial exchange program and projects.
PNP sees all clients and allies as partners because “Great things are only done by a team with people trusting each other”.
Founder Executive Director
Mr. Wilson TONG
20 years experience assisting world & regional corporates building up their brands and business in international market.
one of the pioneers introducing world-class professional training, educational program and conference in Asia Pacific.
the co-founder of Asia Funeral Expo and since 2006 he has been acting as a world connector of international exchange, communication & cooperation.
providing consulting services to government, associations, corporates in different countries
International Appointments (partial)
China Funeral Association (CFA)
Special Advisor to the President
National Funeral Directors Association (NFDA)
Global Advisory Board Member
HKU Space Community College, The University of Hong Kong
Honorary Course Director
International Mortuary Science Centre (IMSC)
Principal
Funeral Industry Development Australia (FIDA)
Partner
Changsha Funeral Institute (China)
International Advisor, Guest Professor
CXT International
Senior Partner
Grief Support Institute (GSI)
Partner
Korea Memoril News (KMS)
Partner
LifeArt International
CEO – Asia & Greater China
Dodge UK
Sole Distributor (Mainland China, HK, Macau)
Memento International
CEO
Our Name
“Pelican” is a water bird, a visible and important indicator of a healthy ecology in wetlands.
Our Chinese name reflects PNP’s prevailing attitude and commitment to our clients.
百利 = “hundreds of benefit”
勤 = “hardworking”
Our name signifies our commitment to be a trustworthy and reliable partner and to provide our clients with knowledge and experience on how to succeed – a crucial factor in business.
Vision, Mission & Values
Vision
PNP aims to be the most preferred professional advisors linking Greater China and International markets.
Mission
PNP delivers critical, value-added services by advising and supporting clients in their activities. We support our clients’ decision-making by acting as trusted expert advisors.
Values
Quality in providing ideal services for our clients, internal and external
Flexibility in cooperation and partnership models
Integrity in our actions
Reliability & Responsibility in fulfilling our commitments
Honesty & Trust in dealing with our clients and within PNP
Fairness & Respect to our fellow employees, clients and partners
